TRATON is a subsidiary of the Volkswagen Group and with 120,000 employees is one of the world’s largest manufacturers of commercial vehicles with its brands MAN, Scania, Navistar and Volkswagen Caminhões e Ônibus.


When merging several companies under one roof, increased collaboration was required to promote successful business.


The IPO required the three brands; MAN, Scania and Volkswagen Bus to be brought together culturally with a common new mindset based on entrepreneurial thinking and critical data analysis in a changing unpredictable world (VUCA).

In order to offer the highest level of faculty, combined with a learning journey that focuses on application and results, the collaboration between ESMT Berlin and Mindset was crucial to the success of this initiative.

Strengths and expertise were successfully combined in a solid program design with a focus on targeted performance and behavioral change. By daring to use a new mindset in their daily work and leadership, a more creative culture was quickly created.

"TRATON GROUP's success is entirely dependent on how well our brands, and indeed our people, from Scania (Swedish), MAN (German), VWTB (Brazilian) and Navistar (American) can collaborate, leverage each other's strengths and create value together. By combining Mindset's and ESMT Business School Berlin's unique strengths, we were able to tailor a development program for our talents and create the change and learning journey we needed to achieve lasting changes in mindset and behavior of the participants and thus also increased business value."

Marianne Ekstedt
Business Development Manager, TRATON

Facts about the solution

  • Joint program for 5 global brands
  • Driving increased business value and collaboration
  • Creating an intrapreneurial and disruptive mindset
  • Effective leadership development where sessions with leading professors are combined with follow-up and dialog.
  • Delivered in partnership with ESMT (Germany's top business school, #10 globally).

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